Web Users
When online, web users have a legitimate expectation that their privacy will be respected. NebuAd takes online security and privacy seriously, and has put in place elaborate protections that make its advertising service anonymous and secure. It is fully automated, and does not collect or store - nor share with third parties - any personally identifiable information. Read on to find out why NebuAd offers this service and how web-users, advertisers, publishers and ISPs all benefit.
Since advertising began, companies have wasted many millions of pounds promoting their goods and services to the wrong people. Generally speaking, they have splashed advertising around as widely as possible in the hope of hitting potential customers. As John Wanamaker famously said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half."
And this can be done without infringing the privacy of any web user as relevant advertisements can be delivered to individuals without knowing who they are. This is only possible through recent developments in anonymous interest profiling. NebuAd conforms with all current UK, EU and US privacy legislation and our unique anonymisation process means there is no way that interest profiles can be linked to a specific, identifiable person.
This is an exciting breakthrough that brings a number of benefits to leading players in the internet eco-system:
Advertisers
With targeted advertising, advertisers can reach their customers with more cost-effective campaigns and less wasted advertisements. They pay more for targeted ads, but their returns are better. Now advertisers are able to do this, web users benefit from seeing fewer irrelevant ads.Publishers
Most web sites you visit every day are paid for by advertising. Because advertisers pay more to reach known potential customers, web sites earn more money when they run targeted ads. This means they can invest more in their site or reduce the number of ads they run.ISPs
Service providers running NebuAd's anonymous interest profiling technology can earn substantial revenue from advertising. This potentially massive new income source can be used to deliver better services, faster broadband speeds or to keep the cost of broadband down for their customers.Find out more
If you want to know more about NebuAd and how we enable all this to happen without affecting your online privacy click the links in the left-hand column to find out more. If your questions are still not answered just email us at info@nebuad.co.uk and we'll get back to you.
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If you wish to opt-out of NebuAd's information collection and targeted ads please click here.